As a leading global electric toothbrush brand, Philips has been a pioneer in adopting copper-free bristle-planting technology for its electric toothbrushes in recent years. Following Philips’ lead, many international electric toothbrush manufacturers have also begun using this technology. Among domestic brands, electric toothbrush brands such as Goldfish and Xiaomi have also begun to gradually adopt brush heads featuring copper-free bristle attachment technology.
Visit and Manufacturing Context
Compared to ordinary toothbrushes, the advantage of copper-free bristle attachment technology lies in the fact that the bristles are secured to the brush head using hot-melt technology. Compared to methods that use metal clips to secure the bristles, this copper-free bristle attachment technology provides greater stability and eliminates the risk of oral harm caused by metal clip oxidation.
Production, Quality, and R&D
Electric toothbrushes have gained consumer acceptance precisely because they provide a higher level of cleanliness and cause less damage to the mouth; if they continue to use metal clips to secure the bristles, their cleaning effectiveness and health benefits will be compromised.
For consumers who use manual toothbrushes, the price difference between toothbrushes with copper-plated bristles and those without can be as much as several dozen yuan, which may seem like a significant gap to them. However, for consumers of electric toothbrushes, an increase of several dozen yuan in the cost of a brush head does not account for a large proportion of the overall cost.
Partnership Considerations
Therefore, some experts believe that as costs decrease in the future, bristle-planting technology without copper plates will replace that with copper plates and will see rapid adoption, particularly in the electric toothbrush sector.
