Data shows that since 2019, domestic electric toothbrush brands have performed remarkably well, with many high-quality domestic brands posting growth rates far exceeding those of international brands. Among the numerous electric toothbrush products available in the domestic market, the two categories—those focused on specific functions and those offering the best value for money—have seen the fastest growth, with prices starting at 100 yuan Electric Toothbrush Most popular among young people.
Visit and Manufacturing Context
Young people are always the earliest adopters of new products. Among electric toothbrush consumers, those born in the 1990s account for more than 62 percent, those born in the 1980s account for 26 percent, and those born in the 1970s and 1980s together account for 12 percent, indicating that young people dominate the electric toothbrush market.
Data shows that from January to April 2019, sales of electric toothbrushes on Taobao and Tmall increased by 175% year-over-year, with a 228% increase in third- and fourth-tier cities and below. On Taobao and Tmall, electric toothbrush consumption is showing a clear trend toward younger consumers and expansion into lower-tier markets: consumers born in the 1990s account for over 60% of the market, making them the dominant consumer group; consumers in third- and fourth-tier cities and below account for 44%, indicating strong demand for high-end personal care products in these markets.
Production, Quality, and R&D
The boom in electric toothbrush sales has also taken the lower-tier markets by storm. According to data, between January and April 2019, the number of electric toothbrush consumers in third- and fourth-tier cities increased by 228% compared to the same period the previous year—nearly 1.5 times the national growth rate. The growth rate of electric toothbrush consumption in third-tier cities was 1.5 times that of second-tier cities.
Among the 31 provinces, autonomous regions, and municipalities (excluding Hong Kong, Macau, and Taiwan), the top 10 provinces with the largest number of consumers are: Guangdong, Jiangsu, Zhejiang, Shandong, Henan, Sichuan, Hebei, Fujian, Hubei, and Hunan, which also rank among the top 10 in terms of consumption. The rankings vary slightly by province, with Guangdong, Zhejiang, Jiangsu, Shanghai, Shandong, Sichuan, Beijing, Henan, Hubei, and Fujian following closely behind. The lists for several provinces in central and western China also reflect the growing popularity of electric toothbrushes in these regions.
Partnership Considerations
Shenzhen Aiwejay Technology Co., Ltd. specializes in the research, development, and production of sonic electric toothbrushes. Aiwejay Electric Toothbrush Factory Focusing on industrial design aesthetics, we leverage innovative technology and in-house R&D to deliver superior solutions. Our products have earned 100+ patents and numerous international certifications, including FDA, FCC, CE, RoHS, and PSE. We provide our customers with high-quality personal health care products and services.
